Unprecedented line-up of International Baking Innovation
The capacity crowd at Farmers Mill Baking Innovations 2014 belied the stormy weather enveloping Christchurch city on March 4th, as many brave "baking people" of New Zealand and France ventured to join Farmers Mill at Christchurch Polytechnic for this unprecedented new product launch. CEO Grant Bunting, kicked off proceedings and impressed with the Mill's 100% New Zealand story to the capacity crowd. Technical sales manager Mat Keys and Lesaffre representatives revealed some exciting news - introducing the new range of Lasaffre FERMEX and NZ brand ingredients and Farmers Mill's new premix flour, cake mixes, scone and bread mixes, as well offering as a sneak preview of the new Smartbake™ "industry leading" low salt / no sugar cake and bread mix range. These new Smartbake™ variants are close to being available now and we encourage your enquiries to secure first interest and market advantage for your bakery. One excited attendee, Mike Sproule of Original Foods won a trip for two to France on the day. A sure winner, just like all other Farmers Mill bakers impressed with our international quality New Zealand Grown and Milled wheat flour.
Check out the 14 minute video highlights above as well as the photo gallery from the day. Farmers Mill enjoyed some incredible media coverage across more than 14 different channels of print and news web sites. Check the stories in our news page. And don't forget to check the products section of this site – and visit us regularly to see what’s new, what’s available, and how to order.